This Love is a Real Hoot

Letter from the Editor

Love is everywhere—sometimes, it even has feathers.

This past week, as I traveled to Puerto Vallarta to soak in the sunshine and salty air with my husband, my heart has been filled to the brim. Love for my work. Love for my people. Love for the signs the universe keeps sending me, whispering (or, in this case, hooting), “I’m still here.”

My sister, Cherie, was a force—a bright, wise, witty soul who loved to travel, laugh, and surround herself with good people, good times, and, of course, the color purple. She passed away last May after a battle with a brain tumor, but if you think that means she’s stopped showing up in my life, think again. This week alone, she’s been everywhere—hiding in plain sight, in the form of owls.

First, it was the lady in front of me in customs with an owl-print neck pillow (a stylish, albeit questionably supportive, travel choice). Then, another woman in line with an owl-covered tote. In our quest for a wonderful dinner in Bucerius the following day, there hanging above one of the village shops, an owl t-shirt. The next stop I noticed a colorful ceramic owl. Yesterday at the pool, I overheard two couples talking about how an owl had come and landed on the rool of their home. And today? Another owl decoration, staring right at me at the farmers market as if to say, “You think I’d miss this trip? Not a chance.”

*Jack, Cola, Tam, and I with Cherie and my mother, Sally, in Venice Italy - March of 2017.*

Cherie always encouraged me to travel, to seek adventure, to laugh, and to embrace life fully. And now, she’s proving she’s still along for the ride—whether as a wise, winged messenger or just reminding me that love is everywhere when we choose to see it.

So this week’s MYLO Mag is about just that—love. Loving your work, your brand, your people. Surrounding yourself with those who lift you up and keep you laughing (because, let’s be real, Cherie was a hoot, and if she taught me anything, it’s that life’s too short not to enjoy it).

Wherever you are, whatever you’re doing—look for the love. It might just be staring at you from a tote bag.

Salud to love, laughter, and always keeping our hearts open.

Angie H

Falling in Love with Your Brand (Again & Again)

Ah, love is in the air! Valentine’s Day is just around the corner, and while some may be planning romantic dinners or sweet surprises, we’re over here thinking about something equally as swoon-worthy—your brand. That’s right! It’s time to rekindle the passion, reignite the spark, and fall madly in love with how you market your business, your products, and your services.

Because let’s be honest—too often, branding and marketing become routine, predictable, even stale. It’s easy to slip into autopilot, sending out the same old swag, ordering the same tired promotional products, and going through the motions. But what if we shook things up? What if we brought a little romance back into the way we share our brand with the world?

The Love Affair You Didn’t Know You Needed

Think about the best brands—the ones that make you feel something. The brands you’re loyal to. The ones that bring you joy, excitement, and yes, even love. Now, what if your own brand could inspire that same reaction in others?

Marketing isn’t just about selling something. It’s about creating a feeling. It’s about connecting with your audience in a way that’s meaningful, memorable, and magnetic. It’s about curating merch, messaging, and moments that make people say, “Wow, I LOVE this.”

And that, my friends, is exactly why we named our company MYLO—Merch You Love. Because at the end of the day, the greatest compliment we can receive is someone telling us that they LOVED the products they received from us. That’s what we strive for. That’s what fuels us. And that’s what we want for you, too.

Love Your Merch, Love Your Brand

Your promotional products aren’t just giveaways. They’re extensions of your brand’s story. They’re tools for building relationships, for inspiring loyalty, for making people feel something. So, if your merch closet isn’t making your heart skip a beat, it might be time for a rethink.

Does your swag reflect the passion behind your business?
Are your branded products thoughtful, purposeful, and aligned with your values?
Do they make people say, ‘This is awesome!’ instead of ‘Eh, another pen’?

If not, you deserve better. Because just like in love, you should never settle for less than what makes your heart happy.

Love Is Contagious—Spread It!

At MYLO, we work with supplier partners who match our energy, our passion, and our belief that great branding should feel exciting. We build our services around strategies that help bring brands to life—not just in a transactional way, but in a way that truly breathes love and inspiration into everything we do.

And guess what? That love is contagious. When you pour love into your branding, your marketing, your business—it spreads. It reaches your customers, your employees, your partners. It creates ripples of positivity that extend far beyond what you can see.

So as we step into this season of love, take a moment to think about what you love—not just in your business, but in your life. Your brand, your workspace, your team, your friends, your family. The people you touch. The people you want to thank. The world needs more of that love, more kindness, more joy, more humor. And let’s be real—less stress, less drama, and definitely fewer wadded-up panties. 😉

A Love Letter to Your Marketing

If you don’t love your merch, it’s time to rethink how you allocate your marketing dollars. Invest in pieces that reflect the heart and soul of your brand. Choose products that make an impact. And most importantly, never forget that branding should be fun, creative, and something you absolutely LOVE doing.

So go ahead—fall in love with your brand all over again. The world is waiting to feel it. 💜

#MerchYouLove #SpreadTheLove #BrandRomance #MarketingWithHeart

The “Love Your Brand” Issue